Being on vacation means being way late to the game on sports news — anything happening with my Minnesota Vikings, by the way? — so everyone has heard The Score's University Rush schedule (Laurier-Western, Laurier-Waterloo and Western-Guelph in Weeks 2-4 of the OUA season).
There are some traces of how the network's recent cuts have affected coverage. The Score is taking a pass on the Oct. 10 Thanksgiving weekend, leaving a two-week gap which could lead to losing some of the audience. Viewers don't make plans two weeks in advance. Bottom line,
Airing the Sept. 19 Laurier-Waterloo game was a good choice. There is another rivalry game that day between Queen's and Ottawa, which have met in the playoffs two of the past three seasons. Granted, Waterloo is closer than Ottawa, so you know who wins there.
The country cousins in Eastern Ontario teams will probably get on the air at some point. McMaster-Western and Ottawa-Laurier are each good options for Oct. 3. Western-Queen's is the best game on Oct. 17, while Queen's-Laurier in the final week could be a good one.
This is not a complaint. It's more about understanding the reality of the situation. The point is it's tough to build a brand when one's TV partner is feeling a financial pinch.