"As for the CIS, as good a tournament as it is, Sunday's final attracted an average of 35,000 on TSN2 -- a 40 per cent increase over what The Score drew last year."Some would say, focus on the positive. However, about half of that 40% increase comes from the new rating metric (Personal People Meters, or PPM) which came into effect last year. Ratings for everything are up by a minimum 20% across the board.
The 2008 Acadia-Carleton semi-final also had a peak audience of 93,000 under the old ratings metric. Point being, 35,000 viewers for a national final, which granted, lacked an Ontario team to make the country's population centre care, is not where the bar should be set for this event. It is to be expected when there is poor promotion and the TV coverage of the tournament is hijacked by puckheads who don't understand the first thing about basketball. That said, by most accounts, Rod Black and Leo Rautins were superb on the call of the tournament. Black is still bringing it sinc the Olympics ended.
By the way, does anyone else get tired of the national media dropping in (that's the meaning of "drive-by media") and proclaiming some CIS championship result an upset when it wasn't an upset? Alberta beating McGill in the women's hockey final was not an upset. The Pandas shut out their first two opponents at nationals, too. Saskatchewan over Carleton in men's hoops was not an upset, seeing how Ravens coach Dave Smart called the Huskies "the best team here" prior to the game. The same went for seventh-seeded Calgary beating No. 2 Cape Breton in the first round. The Dinos and Capers were given near-identical odds of winning the Final 8. Some even called Queen's beating Calgary in the Vanier Cup an upset, when most people who pay attention (i.e., all the bloggers) just saw a very even matchup, with the eastern team winning a game played in an eastern city.
Only speaking for one person here, but I feel a lot of guilt; we must not be doing our job very well.